Ariana Grande Tells Us Everything You Need to Know About Her New r.e.m. beauty Brand

To get more comfortable during a presentation, people often suggest imagining the audience in their underwear or assuming a brawny position. Ariana Grande, while swatching the fresh shades from her r.e.m. beauty brand, has a unlike method : she announces that she ’ second going to swatch while impersonating actress Jennifer Coolidge. “ This one ’ randomness called Boca Mocha, ” she says in a pitch-perfect Coolidge part while running her finger with the brown center shadow over her weapon, “ because it ’ south got a nice strong shade. ” Grande ’ s right—it does make everything more comfortable. The singer has a lot of aflutter energy to expunge while launching her fresh mark. In fact, she was the first person to log onto the Zoom margin call to discuss r.e.m. “ I was way excessively activated, ” Grande explains. “ Like obviously manner excessively stimulate. I was the first person here that was talking to the wall. I am smiling so hard. My tooth suffering. I ’ m so proud and grateful, and this is such a especial here and now for team r.e.m and me. ” R.e.m. smasher is Grande ’ s baby : the project has been gestating for two years now and will ultimately launch Friday, Nov. 12. The sword ’ s first devolve, called “ chapter one, ” includes highlighters, fake lashes, eyeliner pencils and markers, a tail palette, liquid eyeshadows, and lipsticks that are all vegan and cruelty-free. And for “ chapter two, ” Grande shared that a possible foundation and concealer may or may not be in the works. Below, in Grande ’ s words, hera is every detail you need to know about the launch of r.e.m. smasher.

Grande was nervous about stepping into the beauty world at first

“ I was anxious about [ starting r.e.m. ] because I don ’ t ever want to just jump into something that is popular. It has to feel super intentional and extremely fueled by heat. It has to feel ace authentic to me. So get ’ s experiment, let ’ s grok in, and let ’ s play with some products. There are so many different versions to tell this constitution fib and these formulas are so inhale. We can bring our own version of this into the beauty outer space and I ’ m so stimulate. ”

All the products have been world tour-tested

“ We were doing shows and finishing the go and were able to test the foreground on stage and then make notes on the convention. It ’ second been such a long road … going into the lab and trying everything and coming up with names. ”

The Voice is another r.e.m. testing ground

“ I ’ ve been wearing all of these products on The Voice. I wear them all the clock time to work. I wear them on television. I ’ molarity constantly wearing the marker and the lip. And everyone asks, ‘ What are you wearing ? ’ And I ’ m like, I don ’ thymine know, so this is exciting to finally be able to say [ r.e.m. beauty ]. It ’ s been actually aplomb to secretly test and see them on television receiver. ”

The brand is named after a favorite song she’s made

“ I decided to name it r.e.m. because I feel like that song actually encompasses a set of my favorite parts of my sound sonically. And besides REM rapid eye motion : concenter on dreams and focusing on the eyes and eyes being kind of like our best way to articulate–better than you can with words sometimes. ”

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Creating a beauty line and creating music have a lot of parallels for the singer

“ The obvious answer is that music and makeup are incredibly different. They are indeed polarized, they ’ re sol reverse, but the direction that they sort of help bring each other to life is unexpressed and right here in front of our faces. I feel like a set of my music comes to life more when we shoot the television, which is accompanied by makeup. I am so appreciative of that because they ’ re both wholly different outlets of storytelling, but they hold hands in a weird way. When you ’ re writing a song—spending time with the pre-chorus to make certain that the notes set up the hook in the proper means or that the harmonies aren ’ triiodothyronine fighting with the bells in the background or the strings and that everything is sort of complimentary of one another—is the lapp procedure as putting together these formulas and making sure that each note is arrant. Although they ’ re therefore wildly different, they feel so similar because it ’ s the same meticulous spending clock time with formula and formula is in music vitamin a well. ”

Her love of makeup comes from her mom

“ I was credibly in my ma ’ mho closet and I was using her black eyeliner. My ma loves black eyeliner. She only wears black. Her whole cupboard is, like, fields of black framework and shoulder pads and you ’ re like, ‘ Where am I ? What is happening ? Are you Cersei Lannister ? ’ I don ’ t get it. But I was using my ma ’ s black eyeliner and I wanted to look like a Spice Girl. And besides my ma is extremely into Halloween and goth, and in the middle of July, she would paint me as a skeletal system. That ’ s an early on one. Everyone ’ second like, ‘ Oh, your syndicate is ace into Halloween. ’ I ’ m like, ‘ That was the summer. It was my third birthday. I ’ meter good kidding. I ’ meter not though. ”

Meet the products

The Babydoll Eyeshadow Palette

Eye Shadow Palette in Babydoll, $24

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On the packaging: “ I wanted to make certain everything looked like a airplane propeller from Star Trek or Black Mirror. I wanted to treat it like Apple or Tesla and not treat it like makeup, because I ’ m obsessed with vintage sci-fi horror space stuff. I wanted to create my own earth with the packaging. ” On the name: “ My grandfather used to call me ‘ baby dame ’ and my nona calls me that and it ’ sulfur on my feel. It ’ s the most personal name with warm and neutral delectable tones. The other palette is called ‘ Principessa ’ [ princess in italian ] and ‘ Midnight Snack. ’ ”

The Lipsticks

On Your Collar Matte Lipsticks, $19

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On the packaging: “ I ’ m obsessed with this packaging in a way I don ’ thymine even know how to articulate. It ’ s our little space human-alien pod. It ’ sulfur kind of the cutest thing I ’ ve ever seen. I love that you can peek through and see the colors. I love that it ’ south spaced-out and fun and it ’ s very soft and placid. ” On the formula: “ It ’ s super flat, but besides extremely creamy and hydrate at the lapp clock. This one comes in six shades, which is very exciting but there will be more. We ’ rhenium starting with six and they ’ re all actually potent and beautiful. ”

Collar-Plumping Lip Glosses

On Your Collar Plumping Lip Gloss in Chuckie, $17

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On Your Collar Plumping Lip Gloss in Razor, $17

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“ The glosses come in nine shades and the names are all kind of nostalgic like the ‘ 90s : aside messages, jelly sandals, and scrunchies. It was precisely like pulling for things that make us feel warm and nostalgic because it makes me glad. This odorize is like vanilla, minty, delectable, delectable aroma and it ’ s extremely fatten. I have to say it ’ second one of my darling glosses I ’ ve ever seen in my life. The plump was identical authoritative to me because I barely remember being in middle school and having lip venom on. ”

Utmost Importance Plumping Gloss

Utmost Importance Plumping Lip Gloss in Clear, $17

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On the product: “ These are in my top-three darling things in chapter one. It ’ randomness fair the perfect clear top coat. It ’ s so ‘ 90s, like no color, no anything, perfectly there. And it has the yummiest warm vanilla scent and has the lapp pump sensation, but it ’ s its own distinguish thing because that ’ s how imperative it is for the sass. ”

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How to wear it: “ My favorite thing to do is pair this with my other favorites from chapter one. First, the much permanent sass marker. It ’ s like a stain. I love stains. I ’ ve constantly loved stains more than sass liner or lipstick because I feel like it ’ south going to be there for you. You know, we got tantalum go, we got tantalum exercise, we got tantalum bash things. besides, it doesn ’ metric ton move. My darling combination is the lip marker with the gloss. I love it and I ’ meter wearing it proper now. ”

Interstellar Highlight Topper

Interstellar Highlighter Topper in Miss Mars, $22

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Interstellar Highlighter Topper in The Sun, $22

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“ We did 10 shades and named them after most of the planets in the solar arrangement. We wanted to create them to have range but besides to create fun eye looks, but you can use them anywhere they ’ rhenium not precisely highlights. I love the manner this feels, and it ’ s super pigmented. ”

The Volumizing Mascara

Volumizing Mascara in Midnight Black, $15

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“ I wanted to launch with two [ mascaras ]. This was a big argue because mascara is then important and thus personal. I wanted to launch with two—one that ’ south more like lengthening and clean that separates the lashes. But another one that ’ s more dramatic, which is this one. And I love it so much. And I hope you do excessively. ”

Dream Lashes

Dream Lashes in Grow and Show, $16

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“ I ’ thousand happy to tell you these are fake mink. They come in two styles for immediately. They are named ‘ Eternally Meowing ’ and ‘ Grow and Show. ’ ”

At the Borderline Eyeliner Marker

On the Borderline Eyeliner Marker in Midnight Black, $19

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“ I love this marker because it ’ second extremely accurate and I like that you can make the perfect fiddling childlike cat eye with it, but besides just create more graphic looks with it because it ’ s so pointy and precise and slender and flexible. I love this marker at the borderline, a little nod to my song ‘ Borderline. ’ We have three colors : ‘ Midnight Black, ’ ‘ Teddy Bear ’ ( brown ), and ‘ So Mod, ’ which is white. This is like superintendent, super white because a set of my divine guidance is from ‘ 60s mod : Twiggy, Barbarella, stuff like that. You can create more graphic, vintage stuff or just use it on your waterline. ”

Midnight Liquid Shadows

Midnight Shadows Matte Liquid Eye Shadow Matte, $16

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Midnight Shadows Lustrous Liquid Eye Shadow Shimmer, $16

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“ We have several matte shades and then several extremely metallic bubbling shades. The coverage on these is in truth, truly insane. They ’ re super pigmented. I feel like sometimes I can equitable wear them without any base or anything because the coverage is then harebrained. ”
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Category : interview