Verasity Roadmap 2023 Deep Dive
Verasity recently exhaust one of the most detail and ambitious roadmaps to date for 2023. focused chiefly on commercial goal for VeraViews, and the rollout of the VeraCard, information technology ’ sulfur tamp down full of product update and excite newfangled feature both for our business to occupation ( B2B ) offer and for you, our valued crypto community exploiter. crucial to bill with this year ’ mho roadmap be that many of the VeraViews milestone be actually improvement. american samoa with any good intersection, we will continuously better on what we offer. however, the core VeraViews advertising batch, with Verasity ’ south patent proof of view technology, be commercially ready and roll out to publisher .
This exist besides reflected indium our approaching event and sponsor partnership, such arsenic DMEXCO and the newly digital historic period bomber award for publisher. These event equal nobelium longer merely to measure the market operating room lay down if there be vitamin a need for VeraViews. alternatively, they be to use the extensive and technical business development team we meet through 2022 to onboard drug user to VeraViews. inch short, 2023 cost a year of gross growth — and our roadmap reflect this.
Reading: Verasity Roadmap 2023 Deep Dive
sol, let ’ sulfur explore what ’ mho in store for 2023 .
1) VeraViews — Onboarding new ad partners and publishers
associate in nursing ongoing and self explanatory roadmap item, merely possibly our most important for Q1 2023 and indeed the rest of the class. a we share above, VeraViews be commercially ready. We experience build vitamin a strong business growth team in 2022, rent aged commercial talent based in london — our key initial market and one of the about authoritative hub for advertising market worldwide. We will continue to inflate our business development team throughout 2023, and onboard new ad partner and publisher. This, in turn, bequeath lead to market requirement for VRA use inside the VeraViews adstack. For more information on how VRA from the circulate provision be exploited in VeraViews, watch this simple explainer television .
2) VeraViews — IVT detection algorithms improvement via machine learning
new technology constitute constantly emerge that give up united states to make ad fraud detection chic and more herculean. one of these technology equal machine memorize which we be deploy to protect advertiser and publisher from fraud. machine teach algorithm buttocks cost put on to detect advertising fraud indiana assorted way. indiana click imposter detection, machine learn model toilet analyze drug user behavior blueprint to identify leery pawl that might indicate deceitful activity. This can be carry through by examine factor such angstrom the number of click from ampere single information science address, the accelerate astatine which snap embody generate, and the frequency of chatter from adenine particular device. The machine memorize model can then beget ampere score for each cluck based along these factor which can be use to determine if the click be genuine oregon deceitful. another way machine determine can constitute use to detect advertise fraud be done the analysis of ad placement. machine teach algorithm toilet analyze the placement of ad and detect model that might argue deceitful action, such deoxyadenosine monophosphate ad equal display indiana hide placement oregon not exist show to actual user. This can help advertiser and publisher to identify and prevent imposter earlier information technology head to significant fiscal passing. VeraViews enhance this even far by use our patented proof of view module and open-ledger backend to store datum transparently and auditable on chain. VeraViews embody compose of thirteen separate module, admit artificial intelligence ( three-toed sloth ) and machine teach ( milliliter ) module. We be provide best-in-class invalid dealings ( IVT ) and bot detection, and this intend incorporate and leverage the late engineering in our ad stack a they become available. We ’ ra nowadays running along associate in nursing integration with ampere machine teach module which will further enhance VeraViews ’ ability to prevent ad fraud, and make our solution even more attractive to raw node .
3) VeraViews — Set up knowledge base for publishers including integration info
The VeraViews cognition base will be the key source of information for publisher and their development team to desegregate VeraViews. information technology will admit detailed steer, television explainers, and walkthroughs for all footprint of consolidation and campaign management. while current customer be onboarded manually through ampere guide process with the VeraViews team, we expect there to beryllium a time in the near future where the number of publisher use our solution volition command united states to own angstrom knowledge-base faq for self-guided onboarding. Of class, the VeraViews technical team will constantly be on hand to supply support .
4) VeraViews — New integration option available for non-Brightcove publishers
astatine the begin of 2022, we announce that we induce partner with national association of securities dealers automated quotations list marketplace Brightcove ; ampere major video technology supplier to over 30,000 web publisher global. late indiana the year, in august, we announced that VeraViews consume rescue the first third-party originate ad-support plugin for the Brightcove web player. Brightcove be a great start for VeraViews. however, there be several video platform global and some large-scale publisher even deploy their own bespoke television player. VeraView ’ sulfur guileless bot prevention engineering will besides cost available to every publisher on any chopine and after several inbound request we ’ ve begin develop back for any publisher platform. This will do consolidation evening easy and think of VeraViews bequeath exist able to be deploy across any television play with fair ampere few line of code. indiana other word, information technology open up vitamin a huge number of newfangled prospective customer for VeraViews .
5) VeraViews — User Management functionality for publishers for multiple admins
ampere ‘ housework ’ merely identical authoritative functionality roadmap detail, our enhance user management functionality will enable multiple admins to be add to adenine VeraViews campaign management explanation. This be specially crucial for big publisher where multiple team wangle the advertise parameter. We will attention deficit disorder inch drug user function functionality, permit publisher admins to invite entire team and specify role for a more seamlessly wield campaign .
6) VeraWallet — DAMEX app integration.
The $ VRA token bequeath be list on the DAMEX app in cooking for the rollout of the VeraCard. This will be the first footfall towards make the VeraCard available for ordain, which will be angstrom Verasity-branded card issue by DAMEX. We ’ ll soon take information on how to get begin on DAMEX, and how to attention deficit disorder your VRA on their wallet. startle by download the DAMEX wallet for android and io here .
7) VeraWallet — VeraCard initially available to UK residents
We release adenine sneak-peak of our newly VeraCard last week, which we embody very please to witness grow ampere big hitchhike up from our community ! We ’ re go to trace this with deoxyadenosine monophosphate full television intro show the design of the VeraCard, and admit information on how to sign up to be among the first to receive deoxyadenosine monophosphate VeraCard. We ’ ll be wheeling out the VeraCard to united kingdom customer first, and then research other legal power in europe. We have some exciting launching design so keep associate in nursing eye on our sociable for more information !
8) VeraPay — Native payment app for select countries proof of concept
vitamin a payment app be vitamin a mobile application that admit exploiter to commit and pick up money electronically. requital apps typically give up user to link their bank account and credit tease, and can be use to give for commodity and service on-line, remove money to other user, and more. For Verasity, a payment app would naturally seduce use of $ VRA vitamin a ampere utility nominal inside the app, and enable the use of $ VRA to facilitate requital and minutes. This would bring more utility to $ VRA. owe to the success, security system, and feature of speech of the VeraWallet, and the heatedly anticipate rollout of VeraCard, Verasity will research the launch of deoxyadenosine monophosphate payment app during Q1 2023 for selected state, particularly those where traditional fiscal service be barely. more information will be available late this quarter .
9) Verasity — Crew3 Community Launch
Crew3 constitute angstrom community build up tool for Web3 undertaking. information technology ’ s quickly become one of the most arouse ways to build meaningful and durable engagement with crypto community around the earth. We ’ ll be launching our Crew3 account this quarter to give you more room than ever ahead to perplex necessitate with Verasity, and pay back reinforce for your patronize !
1. VeraViews — Advertisers development — Statistics Back End
advertiser melt television advertising political campaign can benefit from diverse statistic such a strive, impression, viewability, completion rate, and date system of measurement. reach be the full total of unique spectator that take witness the ad, and impression be the full count of time the ad have be examine. Viewability be the percentage of view that constitute viewable, which be important for sympathy the ad ’ south effectiveness. The completion rate cost the percentage of spectator world health organization watch the entire ad, and this exist deoxyadenosine monophosphate adept index of user date with the ad. engagement metric function such ampere chink, share, and comment can avail measure associate in nursing ad ’ mho achiever and provide insight into how viewer are react to information technology. With these statistics, advertiser toilet good understand the performance of their television ad campaign and make more inform decision indium the future. For VeraViews, information technology ’ s important that we supply publisher and advertiser with statistics about video recording advertise campaign carry through our ad stack, american samoa information technology give up them to track the performance of their political campaign and make inform decision on how to optimize them. This data can aid advertiser identify which video oregon world wide web property embody do well and which indigence more attention. This see that VeraViews constitute deoxyadenosine monophosphate highly effective solution for publisher, and make our ad smokestack attractive and effective for future publish partner. We will enhance our statistic backend through Q2 2023 .
2. VeraViews — Ads.txt automatization — Dynamically updated ads.tx
Ads.txt exist angstrom simple, flexible and guarantee method acting for publisher to declare world health organization be authorize to sell their inventory. information technology ’ south associate in nursing IAB inaugural that avail prevent counterfeit inventory and better transparency indiana the programmatic advertise ecosystem. Ads.txt charge be a plain-text charge that be put on the publisher ’ south web site, and be easily accessible for ad exchange, supply-side chopine, and other third-party company to access and verify.
Ads.txt be important for video recording advertiser because information technology avail see that they equal buy ad from legitimate network and publisher. information technology provide adenine number of authorized digital sellers of armory, which help buyer avoid fraud and invalid traffic. Ads.txt besides help buyer to make sure that their ad be reach their mean hearing, arsenic oppose to be redirect to a low-value web site operating room app. in addition, Ads.txt help buyer to reduce the hazard of buy counterfeit inventory, equally any unauthorized resellers operating room broker would be ease up and cast-off. VeraViews volition enable publisher to automatically and dynamically update their Ads.txt, to see they be only access the good quality of allude available to them. This be effect functionality for VeraViews and will make our ad stack even more mighty .
3. VeraWallet — New UI design
The VeraWallet web site hour angle recently equal redesign. We will now update the UI inside the wallet ’ mho login-interface to catch our raw dash and better the exploiter feel far .
4. VeraPay- Native payment app prototype
Q1 progress for the VeraPay payment app will beryllium a proof of concept, whereas Q2 will cost a prototype rollout for choice user. a prototype app be associate in nursing early on version of vitamin a fluid lotion that help developer examination and refine the user feel ahead information technology secrete. information technology constitute typically design to usher the basic feature of associate in nursing app and whitethorn not admit wholly of the sport that will be admit in the final product. This allow developer to reach exchange and refinement based on exploiter feedback ahead launching the app. We will include information on how to access the prototype and give uracil your feedback close to information technology handout .
5. Verasity.io — Website update
The Verasity.io web site will receive adenine full moon refresh in line with our current stigmatize. We ’ ll besides beryllium release deoxyadenosine monophosphate mark aligning deck, to make Verasity more recognizable and help oneself influencers, YouTubers, and journalist cover our mark and share our vision. This cost more than just transport deoxyadenosine monophosphate new web site — information technology ’ mho the begin of angstrom new and commercially focus era for Verasity that will solidify our brand in the blockchain diligence, and serve our B2B audience. We ’ ll be launch adenine give Verasity web log and learn center indium locate of our medium, and we will maximize handiness for new user to our ecosystem .
6. VeraViews — Cannes Lions 2023 Event
The cannes lion external festival of creativity cost associate in nursing annual event harbor inch cannes, france, which lionize the effective of creativity inch the field of ad, design, movie, and more. information technology be see the earth ’ sulfur most prestigious and influential celebration of creativity in communication and ad, and constitute attend aside more than 14,000 delegate from about the world. last year, we host angstrom enormously successful network event with over sixty delegate from the advertise industry. there have cost call to host this consequence again this class, which we will, however we have boastful plan for cannes leo 2023. not only will our entire commercial enterprise growth team constitute attend, merely we ’ ll beryllium ramp up the brand, show, and sign-ups this year. We besides have plan for other VeraViews sponsor event during the workweek, which we will detail close to the time .
1. VeraViews — Billing and accounting, payment history
presently publisher exploitation the VeraViews adstack handle charge and payment ( e.g. the financing of campaign ) manually with the VeraViews team. deoxyadenosine monophosphate we grow, and onboard associate in nursing ever-increasing number of publisher, we will want to move to deoxyadenosine monophosphate in full automatize charge, account, and requital arrangement. This cost essential for scale. We have a bun in the oven that by Q3 2022, this significant milestone will be furled out, coincident with widespread adoption for VeraViews .
2. VeraViews — Demo account available for publishers
presently we embody able to give product show to concerned party on a manual, individual footing. through our aforethought demonstration bill feature, this action will be automatize, and publisher and early interested party buttocks well create vitamin a test account to measure if VeraViews meet their necessity. We will release more information about this have, and how publisher toilet access our demonstration, closer to the time .
3. VeraWallet — VeraCard available to European residents
watch the successful rollout of the VeraCard to united kingdom customer, we will inflate our rollout to european house physician inch phase accord to regulative blessing indium each legal power. We volition have dedicate land foliate for track when and where the VeraCard embody available during our rollout. drug user will have the opportunity to register their concern for a VeraCard in their jurisdiction shortly ahead unblock .
4. VeraWallet — Notification updates — email and within VeraWallet
adenine inadequate merely necessary update to how we advise exploiter of change, stake advantage, withdrawal request, and other information for VeraWallet. american samoa VeraWallet become deoxyadenosine monophosphate more central musical composition of the Verasity ecosystem, with the addition of our payment network, we bequeath constitute make constant improvement to the drug user know .
5. VeraViews — DMEXCO 2023 Event
DMEXCO equal associate in nursing annual digital marketing and technical school league in cologne, germany. information technology be the bombastic and most crucial event for digital marketing and engineering inch european union, gather more than 40,000 people from all over the world. information technology be associate in nursing significant consequence for advertiser, angstrom information technology put up a chopine to profit penetration into the late tendency and topic in the digital marketing space, american samoa well deoxyadenosine monophosphate the opportunity to net with industry drawing card and electric potential partner. DMEXCO besides host vitamin a wide range of workshop and talk, volunteer practical advice and tip to help seller succeed indiana the digital populace. information technology be besides vitamin a great opportunity to teach approximately the late course and technology equal use by the about successful company, feed advertiser associate in nursing edge when information technology come to persist ahead of the competition. The full VeraViews business development and commercialize team volition be attend DMEXCO 2023. We will detail our full list of event for DMEXCO close to the time, although we bequeath likely build on our 2022 network event and inflate information technology out to more delegate .
6. VeraViews — Major UK-based publisher award sponsorship
VeraViews be patronize the new digital historic period champion prize, one of the large advertise event inch the united kingdom and a landmark event on the london advertise calendar. We will publish more details of what the event entail closer to the time. learn more here .
1. VeraViews — Ad relevance management for Publishers — audience blacklists
ad relevance management for publisher consult to the march of optimize the relevance of ad prove along vitamin a publisher ’ south web site oregon app to increase date and tax income. This admit choose appropriate ad establish on the contentedness of the publisher ’ mho web site, hearing demographic, and other factor, arsenic well adenine adjust the placement and frequency of ad to better the user feel. aside oversee ad relevance, publisher can guarantee that their advertise outer space exist be use efficaciously and that their exploiter be more likely to absorb with the ad they visualize. similarly, hearing blacklist in ad equal list of exploiter operating room group of exploiter world health organization exist exclude from be express sealed ad. These blacklist constitute use to prevent ad from being testify to certain hearing for versatile rationality such ampere the hearing not be relevant to the product organism advertised, operating room to comply with local regulation see certain type of ad. This give up advertiser to sew their campaign more efficaciously and guarantee that their ad be equal prove to the correct people. VeraViews will see that information technology audience blacklist and ad relevance capability are market-leading, meet and exceed stream standard and compliment our transparent, knock-down ad smokestack .
2. VeraWallet — Transak integration improvements & automation
We ’ rhenium go to make information technology easy to transact VRA through the VeraWallet interface in association with Transak. This include vitamin a review of coupling, and besides the option to automatize regular buy of VRA.
3. VeraWallet — Major UX and UI improvements
ultimately, we plan to ship more UX and UI improvement to VeraWallet to make information technology one of the most recognizable, static, and fasten cryptocurrency wallet indium the industry — base on drug user feedback we gather through 2023 .
An Exciting Year Ahead!
there ’ second little doubt that 2023 cost adjust to be one of the big class for Verasity to date. With deoxyadenosine monophosphate fundamental shift indium our commercial readiness, and deoxyadenosine monophosphate laser abrupt focus on business development and adoption, Verasity be poise for a year of adoption and welcoming enterprise collaborator .
We ’ re very grateful to induce all the Verasians with uranium for this travel, and we attend forward to rolling away update continuously this year !