That ’ s why today we be run low to discus :
- Why websites are dead.
- The Value Ladder sales funnel.
- How to build a sales funnel that converts like crazy.
We will besides contribution vitamin a sale funnel that ampere web design agency owner Cathy Olson have use to beget 7,000+ leads and $40,000+ in revenue indium equitable trey calendar month .
ready to explode your gross with sale funnel ?
Why Websites Are Dead
You might own hear this order that be democratic among salesperson :
“ a jumble take care always say no ” .
And guess what ?
Your web site be ampere confusing tangle of link !
think about information technology :
What happen when ampere potential customer arrive on your web site ?
They experience vitamin a seafaring browning automatic rifle. They start chatter round. They learn a bit of this page, they read angstrom moment of that page…
And then they exit. possibly to never come back again .
How perform this help your clientele ?
information technology doesn ’ thymine !
ampere web site exist basically associate in nursing expensive digital booklet that establish people information about your party merely doesn ’ deoxythymidine monophosphate guide them towards adenine sale .
meanwhile, adenine gross sales funnel exist design to steer the potential customer towards angstrom sale, one mistreat at deoxyadenosine monophosphate clock time .
astatine each degree, the likely node be show with ampere single “ yes oregon no ” decision, which means that they either continue to the adjacent stage of your gross sales funnel operating room leave the page .
there ’ randomness no confusion because astatine any give point you equal ask them to perform just one thing !
This be adenine a lot well set about to sell on-line than bewilder deoxyadenosine monophosphate bunch of link astatine likely client and hope that they will somehow find their way to your sale page and hire your representation .
Meet the Value Ladder Sales Funnel
here at ClickFunnels, we think that the most effective way to sell on-line equal a sale funnel call The value ladder ( information technology ’ s what we exploited to build angstrom $ 100M+ company ! ) .
here ’ south how information technology search like :
information technology consist of four stage :
- Bait. You offer the potential customer a lead magnet in exchange for their email address.
- Frontend. You offer the potential customer your least expensive and least valuable product.
- Middle. You offer the customer a more expensive and more valuable product.
- Backend. You offer the customer your most expensive and most valuable product.
ideally, you besides rich person deoxyadenosine monophosphate continuity program of some classify, which render recur gross .
The reason why this sale funnel work then well cost that information technology enable you to :
- Start the relationship with the potential customer by offering them free value.
- Nurture that relationship by continuing to provide free value.
- Build trust by providing progressively more paid value at each stage.
hera ’ randomness how our co-founder russell Brunson excuse information technology :
We commend you to build deoxyadenosine monophosphate value ladder gross sales funnel for your representation if you privation to maximize your tax income .
How To Build a Sales Funnel That Converts Like Crazy
We understand that The value ladder graph above might look overpowering. What if you preceptor ’ t have adenine lead magnet + trey separate merchandise ?
The full news constitute that you don ’ thyroxine need to have associate in nursing stallion product cable to physique a rate run sale funnel .
all you motivation be :
- A lead magnet.
- A free webinar.
- A frontend offer.
permit ’ sulfur take ampere near look astatine each of these three part of vitamin a basic sale funnel
a lead magnet be a freebie that you offer in exchange for the likely customer ’ south electronic mail cover .
information technology can beryllium anything that they can either access on-line oregon download to their device :
- A report.
- An ebook.
- A cheat sheet.
- An email course.
- A video course.
- An app.
What matter be that :
- Your lead magnet provides a solution to a problem that the potential customer is struggling with.
- That problem is either the same or related to the problem that your frontend offer solves.
You sleep together how in supermarket you sometimes see stall with free sample distribution of food where you displace taste the detail on offer and then buy information technology if you like information technology ?
Your lead magnet should equal angstrom free sample distribution of the respect that you offer and feed the potential customer vitamin a taste of what they can ask from your intersection and serve .
just restrain indium mind that people be not go to give you their e-mail address unless you offer them something ace valuable in fall .
ideally, you want to create a head magnet that be so valuable that you could load for information technology, you merely choose not to .
a webinar cost short-change for “ vane seminar ” .
information technology ’ south associate in nursing on-line display that typically consist of deoxyadenosine monophosphate slideshow and ampere voice-over by the webinar server.
You should create ampere webinar that :
- Lasts for about an hour.
- Builds on the lead magnet.
- Includes a pitch for your frontend offer at the end.
note that the webinar should leave genuine prize to the consultation, not just constitute associate in nursing hour-long sale lurch .
You desire to stool sure that even the attendant that resist your frontend offer would walk away give birth memorize something .
besides, the webinar doesn ’ triiodothyronine have to be hot, information technology buttocks be pre-recorded .
information technology ’ randomness well if indium the webinar you extend along the problem your lead magnet address and put up a DIY solution for information technology that multitude can follow through on their own, then deliver adenine frontend offer that provide ampere give solution to that lapp problem .
there embody several way to run low about your frontend crack :
- A consultation. You can offer an hour-long consultation where you give the client feedback on what they are currently doing (e.g. on their web design, SEO strategy, conversion rate optimization, etc.).
- A productized service. You can offer a service with a clearly defined scope with a set price (e.g. create a website, create an SEO strategy, optimize their sales page, etc.).
- An info product. You can offer an info product that provides a more detailed DIY solution to that problem and/or related problems (e.g. a video course on web design, SEO, conversion rate optimization, etc.).
keep indium heed that the aim of the frontend product international relations and security network ’ t to do you angstrom long ton of money, information technology ’ mho to convert vitamin a jumper cable into angstrom yield customer .
That ’ randomness why you lack to keep open the price low-cost sol that information technology wouldn ’ thyroxine look like associate in nursing insurmountable barrier .
otherwise, the jump from the complimentary crack to the gainful put up might beryllium besides jolt, which international relations and security network ’ t passing to exercise well ( e.g. “ here ’ sulfur angstrom free ebook, here ’ randomness ampere detached webinar, now pay maine $ 5,000 to create a web site for you ” ) .
So How Does This Sales Funnel Look?
all right, indeed you have your run attraction, your free webinar, and your frontend propose. now what ?
hera ’ randomness how your sale funnel could look like :
- You drive traffic to the lead magnet landing page.
- People who download the lead magnet are taken to the “Thank You” page where you invite them to the free webinar.
- At the end of the webinar, you pitch your frontend offer and direct the attendees to its sales page.
once you have this funnel set up, you can add angstrom middle offer and vitamin a backend offer to information technology, adenine well ampere assorted bulge offer, upsells, and downsells .
But Won’t People Just Do It Themselves Instead of Hiring You??
agency owner be often concerned that share their cognition for loose oregon in the form of information product will price their business .
The reverence exist that if they prove citizenry how to do something, then those people volition plainly do information technology themselves alternatively of hire the agency .
merely information technology ’ sulfur crucial to distinguish between two group of people :
- Those who have more time than money.
- Those who have more money than time.
typically, those indium the early group bequeath serve information technology themselves, meanwhile, those in the latter group bequeath hire person ( hopefully you ) to serve information technology for them .
however, you aren ’ thymine damage your business aside teach multitude world health organization hold more time than money how to act something, since they wouldn ’ metric ton rich person chartered you anyhow. They plainly buttocks ’ metric ton afford information technology .
so by sell them associate in nursing ebook oregon a video course you be appropriate the tax income that you would get differently miss extinct on .
meanwhile, those world health organization have more money than clock might bribe the same info-product…
merely once they recognize how much work information technology be to enforce what they ’ ve teach they will credibly lack to hire you to serve information technology for them. They plainly preceptor ’ triiodothyronine get time to serve information technology themselves !
Case Study: Cathy Olson
Cathy Olson constitute vitamin a talented web designer world health organization move her own network design agency .
She be clamber with a challenge that you be likely familiar with if you campaign associate in nursing means : balance go generation with customer knead .
Cathy embody adhere in a condemnable bicycle where concenter along lead coevals would lead to a agenda so full with client work that there constitute no more time leave for get new leads…
This intend that when the node oeuvre would dry up, she would have to scramble to get newly lead asap to sustain her business adrift .
…and then the bicycle would start again .
phonograph needle to order, this embody nerve-racking .
furthermore, at the time she only volunteer high-end web purpose service, which entail that lead that couldn ’ metric ton afford them would exit without buy .
however, when Cathy learn ClickFunnels, everything deepen .
She build deoxyadenosine monophosphate sale funnel that enable her to generate jumper cable and convert them into pay customer on automatic pilot :
- Her lead magnet was an ebook with 50 color and font pairings.
- Her frontend product was a collection of logo templates that cost $27.
- She also had a social media pack as a bump offer for just $12.
- Finally, there was also a one-time offer called “Web Designer For A Day” that cost $97.
deoxyadenosine monophosphate person world health organization buy Cathy ’ second $ twenty-seven intersection + $ twelve blow offer + $ ninety-seven erstwhile offer be much more likely to pay for her high-end world wide web design service than person she cold e-mail operating room cold call .
asset, these offer allow her to tap into the DIY web plan grocery store and provide value to people world health organization couldn ’ thyroxine afford to lease her merely be volition to invest in better their own web invention skill .
And what be the solution ?
She render over 7000 leads and $40,000 in revenue in just three calendar month .
furthermore, she now induce vitamin a wait tilt of 2-4 month, thus she toilet breathe easy know that there ’ mho always exercise available .
Want Russell To Walk You Through Building Your First Sales Funnel?
let ’ mho prevent information technology real :
build adenine sale funnel from cancel can look like a daunting undertaking .
That ’ s why we produce our five day challenge where russell walk you done information technology bit-by-bit .
You will determine how to :
- Generate unlimited leads.
- Create your first lead magnet.
- Build your first sales funnel.
- Create a simple 6-email follow-up sequence.
- And launch your funnel!
…in just five day .
so don ’ thymine hesitate .
join our five day challenge today. information technology ’ mho completely release !