21 Best Facebook Marketing Tools to Use in 2023

Did you know that nhận seo tổng thể
has kết thúc ~ 2.3 billion monthly active users spread around the globe ?
It is a huge mạng xã hội truyền thông platform & is continuously growing in popularity. Brands & marketers rightly see the potential in Facebook và it has long been their preferred platform .
Both brands & users have been flocking to Facebook in big numbers .

Facebook advertising is evolving & brands are missing no beats in keeping up with the changes. Facebook marketers are always on the lookout for the sharpest và smartest Facebook marketing tools to reach their goals .
What are your Facebook marketing goals ? Are you looking to increase your followers ? Or are you focusing on hyper-targeting your customers with Facebook campaigns ?
Whatever your goals are, it pays to have the best Facebook marketing tool with you .

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Which are the Best Facebook Marketing Tools?

Excited to look at our danh sách of Facebook marketing tools ? Let’s take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals :
Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you bởi vì it the right way .
It allows you to build a danh sách of Messenger subscribers, send out Messenger broadcasts & drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts .
MobileMonkey also offers đầy đủ tư vấn for Facebook Messenger ads ( Click-to-Messenger Ads ) và sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, & a powerful chatbot builder .
Does this Facebook advertising tool seem too complicated ?
Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots và Facebook Messenger marketing. This chat marketing platform also offers website chat và SMS marketing tools .

Image via MobileMonkey

WASK is an all-in-one digital advertising platform that enables users to kiến thiết, publish, manage, và optimize ads. The main focus of this software solution is to provide a simple, affordable, và all-in-one ad solution for Facebook marketing campaigns .

Key Features

  • A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
  • AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
  • Seamless integration with Facebook Pixel and WordPress.
  • Brilliant design tool with free templates, images, and layers section.
  • Automation features/tools like Autopilot, Scheduler, and A/B testing that save time and optimize your ads.
  • Optimization features such as performance comparison and reporting tools.


  • Free Trial: 15 days
  • Basic: $9 per month
  • Premium: $19 per month
  • Professional: $99 per month

You can avail a 15 – day không lấy phí trial .


  • Improves conversion and click rates.
  • Easy-to-use and requires no specific skills.
  • Affordable pricing, especially the two starting plans.
  • All-in-one Facebook marketing tool.


  • Does not have a mobile app, though the site works well on mobile browsers.

Tool Level

Simple enough for beginners as well professionals to use .


Digital advertising for Google, Facebook, & Instagram. The không lấy phí kiến thiết Facebook marketing tool is useful for mạng xã hội truyền thông posts & Stories .

Pro Tip: Although the interface is easy to use, ask the support team when you feel stuck, they respond quite promptly.

Image via WASK

Sendinblue can help you create & run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads và compelling calls-to-action ( CTA ) .
This Facebook marketing tool enables you to directly retarget a specific danh sách of contacts. You can also use a tương tác danh sách to find mới nhất leads that are similar to your best customers .
Once you mix your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your chiến dịch performance .
Do you know the best part ? You can start using this Facebook marketing tool for không tính tiền. Their paid plans start at USD 25 / month .

Sendinblue Facebook Marketing ToolImage via Sendinblue

ShortStack has positioned itself as the most powerful marketing platform for contests & giveaways .
It helps you easily build & publish campaigns và integrates chiến dịch analytics & gmail analytics into one platform .
What else can you bởi vì with it ?
You can get real-time insights on views, shares, lượng truy cập sources, & more. It helps you make lead generating landing pages .

ShortstackImage via ShortStack

Heyo is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, & hashtag campaigns for Facebook .

Key Features

  • Run social sweepstakes on Facebook or websites
  • Manage hashtag campaigns
  • Moderate entries for photo and video contests
  • Run interactive campaigns with voting, quizzing, and more


  • Basic Plan: $45/month
  • Standard Plan: $99/month
  • Premium Plan: $249/month


  • Easy to use
  • Readymade templates
  • Easy integration with MailChimp, MadMimi, and other tools


  • Limited options in the Basic Plan

Tool Level

Beginner to Advanced-level users


To run quizzes, hashtag campaigns, sweepstakes, và photo và đoạn phim contests

Pro Tip: When you run contests with Heyo, also collect email addresses from potential customers. It’s a great way to grow your email list.


Image via Heyo
Pagemodo is a great Facebook marketing tool. Using this tool, you can customize your Facebook pages with impressive cover photos, add custom tabs, & create contests for engagement .

Key Features:

  • Run Facebook contests and sweepstakes easily
  • Schedule posts on Facebook, LinkedIn, and Twitter
  • Design appealing Facebook ads
  • Optimize Facebook ads
  • Create contact forms
  • Add product listings with CTAs and site links


  • Basic Plan: $9/month
  • Pro Plan: $19/month
  • Agency Plan: $59/month


  • Easy-to-use
  • Get access to professionally-designed templates
  • Good customer support
  • Gives complete control for managing contests
  • Mobile-friendly


  • Most features work specifically on Facebook only

Tool Level

Beginner to Advanced-level users


Post scheduling for Twitter, LinkedIn, và Facebook ; Facebook marketing

Pro Tip: Using this tool, you can easily save your Facebook ads designs. Make small changes and then compare the results to optimize your future campaigns.


Image via Pagemodo
SocialOomph is one of the best Facebook marketing tools for users who want to increase their reach và the number of followers on their Facebook page .

Key Features

  • Easy scheduling of tweets and posts
  • Auto RSS feed
  • Monitor new Facebook page followers easily
  • Self-destruct outdated posts
  • Automated publishing limit


  • Free Plan: $0/month
  • Advanced Suite: $15/month
  • Professional Suite: $25/month
  • Business Suite: $55/month


  • Affordable
  • Easily sort posts with tags
  • Good customer support
  • Can upload content in bulk
  • You can cancel your plan whenever you want


  • Can add only on social profile in the Free plan

Tool Level

Beginner to Advanced-level users


Marketing for Facebook pages, Twitter, LinkedIn, Reddit, Pinterest, Discord, mastodon, và other mạng xã hội truyền thông platforms .

Pro Tip: If you have a seasonal offer or a discount coming up, it’s self-destruct feature can be really helpful.

SocialOomphImage via SocialOomph

Buffer is a very popular mạng xã hội truyền thông management platform. It helps you schedule và publish Facebook posts & other mạng xã hội truyền thông posts .
Its easy-to-use interface is well liked by small và big businesses alike. It contains a browser extension that seamlessly integrates with Chrome, WordPress, và other tools to find nội dung for distribution .
And it provides analytics và insights on the Facebook posts ‘ reach, likes, & mentions received .

BufferImage via Buffer

Facebook marketers use this lead generation software for conversions .
It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management và automation needs .
Driftrock helps you create ads quickly và easily. You can chạy thử variations easily. It helps you optimize your Facebook ad campaigns .

DriftrockImage via Driftrock

Facebook Ads Manager is a Facebook tool which helps you create & manage Facebook Ads .
Facebook Ads Manager will help you target the right demographics và the right section of people. It helps you phối your budget to control cost .
You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from Ad Manager to optimize the chiến dịch .


Image via Facebook Ads Manager
Fanpage Karma is a multi-functional Facebook marketing tool .
You can compose và publish posts with ease. It can provide you useful insights on posting. And it helps you màn hình an unlimited number of pages & profiles .
Users can analyze the activities of their fans và followers. And you can analyze và compare key dữ liệu on different pages, even those of your competitors .

Fanpage KarmaImage via Fanpage Karma

Hootsuite is a great mạng xã hội truyền thông management và analytics tool .
It can help with Facebook marketing with the help of Facebook ads. The tool helps you optimize your ad chiến dịch .
What’s more, you ask ?
It helps you target & retarget the right nhóm of people for conversions. You can chuyển đổi Facebook ads into real leads và conversions & be on the top of analytics .
And you can learn about your Facebook page audience và engage with them in a better way through Hootsuite .

Hootsuite Facebook Marketing ToolsImage via Hootsuite

Meet Edgar is an easy-to-use mạng xã hội truyền thông management & scheduling tool .
It recycles your Facebook page updates end phút giây automatically so sánh that they are optimized. You can kết nối Meet Edgar with your Facebook through a website plugin .
It helps you schedule your Facebook page posts và màn hình them. And it has an auto-refill queue feature which uses your saved posts. This tool can help you save effort và helps bring in more leads .


Image via Meet Edgar
Post Planner aims at managing your posts và engagements smartly .
It helps you find, kế hoạch, & post great nội dung on your Facebook page. Post Planner’s recommendation engine identifies top performing nội dung that has the likelihood of maximum engagement on your Facebook page .
It helps you get the desired reach in less phút giây. Every engagement is a dữ liệu point that helps you get better kết thúc giây phút. Use the tool to kế hoạch your publishing calendar for your Facebook page & more .

Post PlannerImage via Post Planner

Qwaya is a useful tool that can help you run và manage Facebook ads .
It has several powerful features và a useful website interface. And it can help drive lượng truy cập to a trang web or any Facebook page .
It provides an efficient ad creation workflow. You can schedule the campaigns to run at a certain thời gian of day. And you can optimize the performance by pausing the ads & campaigns that don’t work & more .

QwayaImage via Qwaya

Agorapulse is a simple but effective tool that helps you manage Facebook page nội dung & engagement .
It helps you schedule & publish Facebook page posts, monitors engagement & activity & also enables mạng xã hội listening .
With the Agorapulse barometer, you can analyze Facebook pages và compare them to learn about your competitors too. It provides you plenty of reports that help you track your efforts. And it has workflow collaboration features for large teams .

AgoraPulseImage via Agorapulse

Socedo is a cloud-based mạng xã hội truyền thông marketing software that helps you get real-time & qualified leads .
It helps you analyze mạng xã hội intent dữ liệu which enables you to make better decisions. You can use Socedo to identify prospects .
Its impressive lead monitoring feature helps marketers track lead behavior. It generates detailed reports that helps the marketers .

SocedoImage via Socedo

Socialbakers is an AI-powered mạng xã hội truyền thông marketing suite. It has great tools for marketing on Facebook .
It helps you understand your audience better. You can build lasting relationships with your customers .
Their Facebook benchmarking tool helps you analyze your performance versus the competition .
AI-guided post promotion tool helps you decide which posts should be boosted. It helps improve the promotion strategy .

SocialbakersImage via Socialbakers

Sprout Social helps you build relationships. It provides you with useful dữ liệu to help you make better decisions và helps with starting và monitoring mạng xã hội conversations .
Sprout Social helps with Facebook marketing by providing Facebook insight dữ liệu with their analytical tools .
It helps you understand Facebook impressions. You can leverage impressions dữ liệu by segregating it on the basis of location, age, & gender for better targeting .


Image via Sprout Social
This is a great Facebook marketing tool for increasing engagement on Facebook. You can run sweepstakes, quizzes, và photo contests directly on your Facebook timeline .
The AgoraPulse Timeline Contest tiện ích helps you filter engagement. It sorts “ likes ” và “ comments ” separately for you to analyze .
You can run any types of contest, as many times as you want. And you can run them on any number of pages that you manage .

Timeline Contest AgoraPulse

Image via Timeline Contest AgoraPulse
Always wanted to create eye-catching đoạn phim ads that also drive conversions ? Look no further !
InVideo is a one-stop solution for creating thumb-stopping Facebook ads. Making professional videos can seem lượt thích a herculean task but InVideo has eased the process, helping you create effective ads .
You can simply drag-and-drop text & truyền thông to start on your journey with their handcrafted template library. And what’s more ? InVideo allows you to modify each element in every frame, including text boxes, animations, images, và audios .
You can use all of their basic features for không lấy phí whereas, their Business kế hoạch starts at USD 10 per month .


Image via InVideo

Bonus Tool #1: AdEspresso

Managing Facebook ads is a tough task. AdEspresso is a great tool to create và manage Facebook campaigns .
It automates the processes. You can analyze, optimize & create complex & specific rules for the execution of your campaigns .
And their A / B testing capability helps you create thousands of variants of your Facebook ads. You can focus on key metrics with easy to use customizable dashboards .

AdEspresso Facebook Marketing ToolsImage via AdEspresso


Q1. What is a Facebook marketing tool?

A. A Facebook marketing tool is a software solution that helps you market more effectively on Facebook.

There are various Facebook marketing tools that can help you with :

  • Content curation
  • Content scheduling and publishing
  • Running ad campaigns on Facebook
  • Real-time data and insights gathering
  • Hashtag targeting
  • Monitoring conversations about your brand and your products/services
  • A/B testing
  • Campaign management and reporting

Q2. What are the best Facebook tools for brands and marketers?

A. The best Facebook tools for brands and marketers include:

  • MobileMonkey
  • WASK
  • Sendinblue
  • ShortStack
  • Heyo
  • Pagemodo
  • SocialOomph
  • Buffer
  • Driftrock
  • Facebook Ads Manager

In this post, I have reviewed these & other powerful Facebook marketing tools. Feel không tính tiền to kiểm tra them out .

Q3. How can Facebook be used as a marketing tool?

A. With over 2.7 billion monthly active users, Facebook can be a great marketing tool for businesses. It can help you reach, attract, and engage users from around the world and nurture leads to convert them into high-paying customers.

You can leverage Facebook to :

  • Build your brand’s online presence.
  • Create buzz about your products and services.
  • Launch new products.
  • Drive more traffic to your website or blog by sharing valuable content.
  • Promote exciting discount offers and giveaways.
  • Reach new audiences.
  • Boost sales.

Q4. Is Facebook a good marketing tool?

A. Yes, Facebook is an effective marketing tool that has helped many brands grow significantly. Regardless of the size of your company, you can leverage Facebook marketing to build your brand, broaden your reach, and keep your customers informed and engaged.

Along with being a powerful marketing tool, Facebook is also a great medium to resolve customer problems & enhance customer satisfaction. Many brands use AI-powered chatbots to engage with prospects và existing customers via Facebook Messenger .

Q5. How can I market on Facebook for free?

A. Here are a few ways in which you can market your products and services on Facebook for free:

  • Create a Facebook Page for your business and optimize it.
  • Consistently publish informative and creative content that is relevant to your target audience.
  • Encourage your customers to follow you on Facebook and add reviews.
  • Join Facebook groups that are relevant to your niche to broaden your reach.
  • Syndicate your own blog posts to generate more exposure for your content.
  • Always respond to users’ comments on your posts.
  • Host Live Q&A sessions to interact with your audience.
  • Post engaging Stories.

Q6. Is Facebook a B2B marketing tool?

A. Yes, Facebook is a top-of-the-funnel B2B marketing tool that helps businesses generate qualified leads that have a higher potential to convert.

As a B2B marketer, you can use Facebook to build brand awareness, increase trang web lượt truy cập, generate leads, & drive actual conversions .

Q7. Is Facebook or Twitter a good marketing tool?

A. Both Facebook and Twitter are effective marketing tools. You should know how to use each of them effectively to boost your traffic, engagement rate, and conversions.

Q8. What are the best Facebook marketing tips?

A. Here are the best Facebook marketing tips for you:

  • You should stay relevant to your niche and audience.
  • If you want people to bring you good business, you need to offer them great value.
  • You should choose the right target audience for your Facebook marketing campaigns to achieve a higher ROI.
  • You should experiment with different content formats and identify the ones that help you generate maximum engagement.
  • Always measure the effectiveness of your campaigns because you can’t improve what you don’t measure.

Ready to Take Your Facebook Marketing to the Next Level?

Thes e tools can help you reach your prospects & customers in a very efficient way. You can start conversations & build relationships .
And you can track the performance of your posts, & schedule them in a way that has maximum impact. With the right Facebook marketing tools, you can target your customers, & increase visibility và reach. You can build better funnels to drive conversions .
All of the tools which we discussed above can help you reach your goals. Now you need to demo & find the ones that best fit your needs .
Are there any other such tools that have helped you ? Tell us about your experiences in the comments below. We would love to hear from you .

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

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